![rat[LAB] Logo](https://static.wixstatic.com/media/620f22_133c4fae783c4e2dbc4d10827a47885e~mv2.png/v1/crop/x_0,y_413,w_6019,h_1108/fill/w_300,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/rat%5BLAB%5D%20Logo.png)
Over the past decade, India's design landscape has experienced a transformative evolution, with rat[LAB] Studio playing a pivotal role in this metamorphosis. Founded in 2012 by Sushant Verma and Pradeep Devadass, rat[LAB]—Research in Architecture and Technology—has been instrumental in introducing and popularizing computational and parametric design methodologies within the Indian architectural sphere. The studio quickly gained a reputation for pioneering computational methodologies that bridge the gap between traditional design and future-forward architectural practices.
rat[LAB] Studio emphasizes the importance of sustainability and functionality in design. Their projects often incorporate responsive systems that adapt to environmental conditions, enhancing energy efficiency and user comfort. By integrating technology with sustainable design principles, rat[LAB] creates solutions that are both innovative and environmentally responsible.
rat[LAB]Studio is a globally recognized, award-winning design studio that provides cutting-edge consultancy in architecture, interior design, parametric design, facade design, landscape design, urban design and art installations. With an expertise in cutting-edge design technologies, the studio offers sustainable and cost-effective solutions for high standard designs in the realm of residential, commercial, institutional, education, sports and mixed-use development projects. rat[LAB] was founded in London (2012), operated from Los Angeles (2014) and started its first India office in New Delhi (2015). Now expanded and operating from New Delhi, Gurugram, Faridabad, Mumbai, Bengaluru & London, the studio is doing projects across India and delving into collaborative works.
rat[LAB] was founded on the collaborative principles of a cloud-based network with an international network of researchers & computational designers spread across UK, USA, Europe & Asia. The research agendas broadly focus on use of computational design & parametric design in architecture, with intersections between design & technology spread across scales and disciplines. rat[LAB] offers collaborations to architecture and design firms to develop systemic models using advanced computational techniques and carry out project-specific or agenda-specific work in all fields of design.
Pioneering Computational Design in India
rat[LAB] Studio has been a trailblazer in integrating advanced computational tools into architectural practice. Their approach emphasizes the use of algorithms and parametric modelling to create designs that are not only aesthetically compelling but also functionally optimized. This methodology allows for the exploration of complex geometries and responsive systems, enabling architects to push the boundaries of traditional design.
Innovative Projects and Design Solutions
Over the past decade, rat[LAB] has successfully completed a diverse range of projects, including:
Residential Projects
Our residential projects are driven by a deep understanding of personal aspirations, contextual influences, and cutting-edge computational design techniques. Each home we design becomes a harmonious blend of functionality, comfort, and innovation, ensuring spaces that inspire and adapt to modern living.
Commercial Projects
In the realm of commercial architecture, we brought innovation and practicality together, crafting spaces that drive business success and enhance user experience. From retail outlets to corporate hubs, our commercial projects are designed to be dynamic, adaptable, and visually impactful, reflecting the brand and culture they represent.
Interior Projects
At rat[LAB] Studio, interior design is where innovation meets personalization, creating spaces that resonate with the identity and needs of the people who inhabit them. Guided by our computational design expertise, we approach interiors as dynamic environments that merge functionality, aesthetics, and a deep sensitivity to context.
Façade Projects
Our facade projects reflect our commitment to pushing boundaries by merging art, technology, and sustainability. Over the years, we have pioneered projects that reimagine facades through the lens of computational design, creating solutions that are not only visually striking but also functionally advanced. For the Headfield Project the facade's design has had a profound influence on the brand's identity. The logo developed for the Head Field office is a direct derivation of the facade's design, featuring the inverted wine glass shape of the arches and tweening curved fins. The integration of the facade design into the logo demonstrates how architectural elements can enhance and shape a brand's visual identity.
art[LAB] - Parametric Luxury Art
It is a dynamic initiative by rat[LAB] Studio that delves into the intersection of art, design, and technology. Conceived as a platform for creative exploration, art[LAB] brings together advanced computational techniques and traditional artistic sensibilities to produce innovative and thought-provoking works.
The initiative serves as a space for experimentation, where digital fabrication, generative design, and parametric tools are used to craft installations, sculptures, and artworks that redefine the boundaries of visual and spatial experiences. By blending the precision of algorithms with the emotional depth of art, art[LAB] has created pieces that are not only visually striking but also conceptually rich.
Educational Initiatives: rat[LAB]EDUCATION and Smart Labs
Recognizing the need to bridge the gap between technology and design education in India, rat[LAB] established rat[LAB]EDUCATION. This initiative offers workshops, programs, and online portals focused on computational and parametric design, empowering thousands of aspiring architects and designers with essential skills.
In 2017, rat[LAB] launched Smart Labs, India's first hybrid design studio combining direct and virtual education in parametric and computational design. This six-month program blends studio learning with e-learning, providing a comprehensive understanding of advanced design tools and methodologies. Smart Labs has been instrumental in nurturing a new generation of designers proficient in computational design, thereby reshaping the landscape of design education in the country.
![A journey of rat[LAB]EDUCATION & SmartLABS - Over the years!](https://static.wixstatic.com/media/620f22_9fc9280589a2418bbac114423115ac24~mv2.jpg/v1/fill/w_980,h_721,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/620f22_9fc9280589a2418bbac114423115ac24~mv2.jpg)
Awards, Accolades, and Publications
rat[LAB] Studio's innovative approach has garnered significant recognition:
TEDx Talks: Sushant Verma, co-founder of rat[LAB], has been invited to speak at various TEDx events, sharing insights on the diffusion of innovation in architecture and the impact of technology on culture.
International Exhibitions: The studio's work has been showcased in major cities including London, Los Angeles, New York, Tokyo, and San Francisco, reflecting its global influence.
Publications: rat[LAB]'s projects and research have been featured in leading architectural magazines such as Architecture Update, Decorama Magazine, Indian Architect & Builder (IA&B), and MGS Architecture Magazine, highlighting their contributions to contemporary design discourse.
Awards: The studio has received international accolades, including the MAK-Schindler Award from Vienna/Los Angeles, recognizing their commitment to digital fabrication techniques and computational tool development.
A prominent featured article on ArchDaily where discussions happened around architecture on Mars, can be found here: https://www.archdaily.com/927369/rat-lab-studio-founder-sushant-verma-most-of-us-are-not-even-ready-for-the-present
Sushant Verma, co-founder of rat[LAB] Studio, has actively contributed to the discourse on design and technology through various public appearances, including talks, interviews, and podcasts. Notable engagements include:
TEDx Talks:
"The Five Lessons I Learnt While Pursuing My Passion in Design and Technology" at TEDxIITKharagpur (September 2018). In this talk, Sushant shares insights from his journey in design and technology, emphasizing lessons on success, change, patience, the power of the human mind, and humility.
"Does Technology Affect Culture? - Diffusion of Innovation in Architecture" at TEDxIITBhubaneswar (January 2019). Here, he explores the interplay between technology and cultural evolution within architectural practice.
Podcasts:
AOA Talks: Sushant discusses his experiences at Zaha Hadid Architects, the inception of rat[LAB], and the introduction of advanced architecture in developing countries.
Archgyan Podcast: In the episode titled "A Wave of Change – 5 Years of RatLab India with Sushant Verma," he reflects on the studio's journey, technological advancements, and educational initiatives.
Conferences and Workshops:
Architecture for the Future Conference 2019 in Kyiv, Ukraine: Sushant delivered a talk on bridging the gap between design and technology, highlighting the role of computational design in modern architecture.
An old, yet extremely fun talk session on Magic Of Algorithms was presented by the founder and can be watched here:
These engagements underscore Sushant Verma's commitment to advancing architectural discourse and education, reinforcing rat[LAB] Studio's position as a leader in design innovation. Since the inception of rat[LAB], which was co-founded in 2012 in London with Pradeep Devadass, his involvement with technology-driven design has been multi-cultural and global with projects, research, publications and lectures across UK, USA, Europe & Asia in many capacities. Sushant Verma, collectively with his organization rat[LAB], has so far organized 150+ educational workshops, given 125+ public talks / lectures, received 35+ accolades / awards, exhibited on 25+ occasions, published 6 research papers and has had about 150+ media impressions in print and digital. The international recognition of rat[LAB] as one of the emerging design & technology firms has put the organization at a forefront in India to be a driver of change for design industry, with a rapid extension of the organization into parallel design & technology domains such as Art, Product Design, Interactive Spaces, Kinetic Installations and Data Visualization. With his computational skills, Sushant aims to influence design industries by developing scalable educational models for the underexposed design students in the country as well as use computation as a tool for bringing in social change.
On completion of 5 Years of rat[LAB], Ar. Sushant Verma was invited to be a part of a candid conversation in a Podcast which still resonates as the ethos of the studio & its beginning. Hear the podcast on YouTube here:
Recently, the studio was invited on a podcast upon completion of 10 years of journey where the founder expressed the journey of studio, its inception, among many other fun topics, and can be watched here:
Conclusion
Over the past ten years, rat[LAB] Studio has played a pivotal role in transforming India's design industry. The contributions of rat[LAB] have garnered international acclaim, with their work being exhibited and published across major cities like London, Los Angeles, and New York. Through their innovative use of computational and parametric design, coupled with a strong emphasis on education and sustainability, they have not only redefined architectural practice but have also empowered a new generation of designers. As technology continues to evolve, rat[LAB]'s contributions will undoubtedly influence the future trajectory of design innovation in India and beyond.
Connect with rat[LAB] Studio at: www.rat-lab.org // info@rat-lab.org
Connect via Whatsapp (Project Inquiries Only): https://wa.me/message/CMCEKD32D5TGD1
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